The GreenBox Story · Series
Finding the Fit
GreenBox has 200 subscribers. Now they need to understand why people stay, why they leave, and whether the business model can reach 1,000.
Part 1 · est. 9 June
Jobs to Be Done: Why Subscribers Actually Stay
GreenBox discovers that subscribers don't stay for fresh vegetables — they stay because they don't have to think about dinner on Tuesday.
Part 2 · est. 16 June
Assumption Mapping: Testing What You Believe
The team lists everything they believe but haven't validated, ranks by risk, and discovers that their most confident assumption is the one most likely to be wrong.
Part 3 · est. 23 June
Business Model Canvas: Does This Actually Work?
The unit economics don't add up. Lee admits he's out of his depth. And Maya drafts an email she hopes she'll never send.
Part 4 · est. 30 June
What Changes First: Turning Insights into a Plan
The team knows what's wrong — the value prop, the pricing, the unit economics. They can't fix everything at once. Now they need to decide what changes first.