The GreenBox Story · Series
Building the Company
GreenBox works. Now Maya needs to build the company around it — management, governance, sales, and the uncomfortable question of what it's all worth.
The Management Gap
Maya is the bottleneck again — but this time at company level. Charlotte says: you've built a product, now you need to build a company.
What Are We Worth?
The board wants a valuation. The answer depends on things Maya has never thought about — and one discount she doesn't want to hear.
Selling Without Maya
GreenBox has never done outbound sales. The first sales hire speaks a language the engineering team doesn't understand.
The Board Room
Informal governance got them to 12,000 subscribers. Series B investors want KPIs, board packs, and an independent director who asks uncomfortable questions.
Key Person Insurance
If Maya, Tom, or Dave disappeared tomorrow, what would break? The answer applies a 20% discount to the company's value.
The Pitch
Maya presents to Series B investors. They ask questions she can answer, questions she can't, and one question that changes everything.